If you ask any public relations person what the best and worst part of their job is, they are entirely likely going to tell you that it's planning events. Events can be extremely challenging and time consuming to develop and execute, but they can also be extremely rewarding and generate high ROI for your company or brand. Schools are lucky because instead of planning events, adminstrators and teachers only need to look at their academic calendars and tweak the events tha ...
As the summer approaches, you might be wondering what to do with your PR plan when school is out for the season. When school is not in session, it might seem like the most unlikely time of year to launch -or even maintain- a public relations campaign. When your students, staff and adminstration are on summer vacation, you might feel like there is only little to talk about, but in actuality it is a great opportunity to reassess your program from the previous year and plan ahead for when sch ...
An important marketing tool for any organization is a website. For many, it will be the first experience people have with your school so it is important to make a professional with clear, precise design and user-friendly navigation. However, because a lot of organizations are wary of laws related to privacy protection, many elect not to use any online services. < ...
Somewhere out there is this notion that public relations is too expensive. While it is true that a professional full-service agency might cost a chunk of your marketing budget - if you have a marketing budget - there are numerous ways that you can implement public relations using tactics that you already have, as well as those that are free of cost. While a large organization or a school that has some building blocks in place might be best advised to seek a professional, p ...
Your school has implemented a public relations program. After spending hours honing and developing a winning program, your PTA has given its blessing and your school board has signed off on the hard-won budget...so you're good to go, right?
Almost.
In any school system, especially where ele ...
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